Golf links the world!
2013 marked the first year of our 2013-2015 mid-term strategic plan. We are happy to announce that the first year was successful in terms of reaching our initial goals. We were also able to make good advancements in some of our key initiatives for this mid-term plan.
One of the areas we have focused greatly on is around data management platforms and marketing automation. This is crucial for us to take the next step towards personalized marketing communication with our customers.
The results have already shown as we have had our best year so far in terms of sales at 14 billion yen. We have more work to do to improve our profitability, but the investment within personalized marketing will make more efficient our spending on these initiatives.
In 2014, we expect further growth from upgrading our existing core services and content. We will also concentrate our efforts on growing both mobile channels as well as third party channels.
All in all, we will continue to be the outright leader as a dedicated golf service provider utilizing fully the power of the internet and leveraging marketing technology. With all of these resources and infrastructure, we will continue to innovate our services and in effect, make golf more fun, accessible, convenient for all golfers and future golfers. We want to thank all of our shareholders for your continued support.
In pursuit of our mission : Golf links the world!
President & CEO
Nobuya (Mike ) Ishizaka